Thursday, April 23, 2009

pick a bleu mango


this is a little promotional piece i did for my friend estelle's company bleu mango marketing. i love the name and what it implies: consciously changing the standard approach to a familiar concept. because she is french and très chic, she changed the spelling to 'bleu' which i think makes the name look even more eye-catching and distinctive.

after i did this piece it made me think about how many times i DO reach for a red apple or an orange orange simply because it is there, without questioning that there might be a better or more enriching way of going about it. for me it's easier to do something that i've never done before because i have no point of reference. but departures from things i do regularly, simply out of habit, are much more difficult - and often uncomfortable. she's helped me realize that it is well worth the effort to pick a bleu mango here and there by thinking actively about my routine choices rather than sleepwalking through them.

so i owe estelle a big hug for this epiphany, AND for stopping by this morning with a bunch of fresh croissants and pastries (which are, by now, long gone.)

if you pick a bleu mango today, tell me about it :)

16 comments:

Rachel@oneprettything.com said...

Great idea and great piece! I love it!

joanne said...

i love the artwork and the post... it is amazing how much we all sleepwalk through the days of routine... i think one of the things i love so much about art is how it opens my awareness... whether it is seeing something in a whole new way with a camera or stepping out of my comfort zone and painting something new...

and then there are the simpler, more mundane ways to "notice"... i have two sets of dishes... one set is white and the other set is very colorful... by routine i use the white dishes the most... it's really just a habit... in the past few days when i reach for a white dish, i have been stopping myself and going to the other cabinet to reach for a colorful plate... you wouldn't think something so inconsequential could make such a big difference, but just looking at how gorgeous food looks on those plates has changed my whole perspective about cooking

(at least for the moment anyway)... :)

Ces said...

Ha! I have never had a bleu mago but when I see one, I would love to try one! This is a catchy and attractive sign but then again all your works are very attractive!

cindy : quaint said...

your artwork and estelle's concept are perfect together because they are both unconventional in the best way.

●• Tiny Red said...

is it for a postcard, aimee?
great!

~Barb~ said...

Another fabulous art piece, Aimee! You inspire me so much. And I love the bleu spelling, too.
Peace & Love,
♥ Barb ♥

painted fish studio said...

i didn't pick a bleu mango today, but i am enjoying a lovely white wine on an 80 degree evening...

loving this post, aimee!

kendalee said...

I'm very inspired to seek out a bleu mango today! I try to challenge my inclination to choose the habitual by walking a different way to work occasionally... Not exactly radical!

Love the post below too - although the independence is great the downside of freelance work can be the lack of engagement with like-minded others. How wonderful to be able to enjoy both!

Bella Sinclair said...

Mmmmmm, I love mangoes. I'm trying to imagine what a blue one would taste like. Love this piece. It piques my curiosity. Ooh, now I MUST have a blue mango!

Aimee, I look at your photos and the way you make me notice little things in my environment that I'd never seen before, and the fabulous craft ideas you get from random items I'd never considered before, and I say to myself, "Now THIS girl IS a blue mango."

But you have a much better figure.

Freshly Found said...

What a clever line!

jess gonacha said...

such a cute piece, aimee! i'm sure it will bring her company much attention. :) and what a great insight, too-- it's good to be mindful of how and why we do things!

FruensWerk2 said...

LOVE the text ;D haha

BT said...

Excellent post and so thought provoking. You are right, we always pick the red orange. But a blue mango? Is there such a thing?

Estelle said...

Oh Aimee, you're SO dynamite! Thanks for the comments on bleu mango, but really *you* took the concept and ran with it. I'm so in love with your piece. It captures everything bleu mango is about. I've had a lot of admiring comments on the illustration. Thank YOU SO much for lending your creativity and soulful awareness to this project. I'm forever grateful! You simply make the world a nicer place every day with your work. Thanks for sharing.

peggyfussell said...

A bleu mango?? Once in a blue moon, my dear.... 'til then enjoy this lusciousness...
http://freespirit-zooms.blogspot.com/2009/04/mango-season.html

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